About The Firm Jo LLC

Built between imagination and execution.

We combine venture thinking, product design, engineering, and intelligent technology to turn meaningful opportunities into real digital systems.

Who We Are

A venture studio for ideas that deserve to exist.

The Firm Jo LLC is a Jordan-based Technology Venture & Innovation Studio founded and managed by Tareq Fayyad and Khaled Bushnaq. Our model unites strategic imagination with product and technical execution under one leadership team.

We work at the intersection of business, technology, design, and institutional change. Sometimes the starting point is an early idea. Sometimes it is a costly process, a fragmented service, or a challenge no existing tool solves well.

Our role is to create clarity, shape the right product, and carry it through design, engineering, validation, and launch—without exposing the confidential logic that makes the venture valuable.

01Unified venture and product leadership
02Strategy and execution in one studio
03Confidentiality embedded in the process
Purpose

Why we exist.

Mission

To transform ambitious ideas and institutional challenges into intelligent, useful, and scalable digital ventures.

Vision

To become a trusted regional venture studio for technology products that improve how people, organizations, and public systems work.

Promise

We will challenge weak assumptions, protect valuable thinking, and build only what can create meaningful real-world value.

Operating Principles

The standards behind every engagement.

A

Clarity over noise

We reduce complex problems to a focused product thesis, decision framework, and roadmap.

B

Value before features

We prioritize outcomes and adoption rather than building long lists of disconnected features.

C

Design with engineering

Product experience and technical feasibility evolve together from the earliest stage.

D

Confidential by default

Sensitive ideas, product logic, data, and commercial direction are protected throughout the journey.

E

Evidence-led decisions

We test assumptions through research, prototyping, technical spikes, and real feedback.

F

Build for evolution

We design foundations that support learning, iteration, integration, and future scale.

Meet the leadership.

The Firm Jo LLC is built around the complementary roles of venture imagination and product execution.

View founder profiles